Spirits sales are expected to return to low positive volume growth over the forecast period, albeit continuing to face challenges. For example, this recovery will depend on the political situation following the elections and the change of president in August 2026.
In Colombia, there is a monopoly on spirits, either through direct production or by contract, which allows the departments producing aguardiente to suspend the issuance of permits for the introduction of national or foreign aguardiente into their jurisdictions. This monopoly means that a portion of the revenue from the sale or production of spirits belongs to the departments, which is primarily allocated to health and education.
The preferences of Colombian consumers, particularly younger adults, are shifting towards spirits with lower alcohol content and sweeter flavours. This trend is expected to drive innovation in the coming years.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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