Total volume sales of spirits are expected to fall slightly in South Korea in 2025, and a low negative CAGR is anticipated during the forecast period overall. Decline will be driven by shifting consumer drinking habits, economic pressures, and the polarisation of demand.
The Korean government is actively supporting the traditional spirits industry to promote rice consumption, with key measures including the expansion of tax benefits for manufacturers of traditional spirits. Under the current liquor tax law, liquor producers are taxed at 72% of the ex-factory price, but for traditional spirits, the tax is reduced by 50% based on production volume.
Innovation is set to play a key role in traditional spirits in the forecast period. Players are becoming more open to making changes and using diverse ingredients, making it more appealing to a broader audience.
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Understand the latest market trends and future growth opportunities for the Spirits industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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