Spirits volume sales are expected to increase in 2025 and across the forecast period, supported by a rebound in the Argentine economy. This recovery is expected to be driven by rising real wages, a decline in unemployment, and easing, albeit still elevated, inflation.
The English gin boom is expected to persist throughout the forecast period, as the spirit continues to gain popularity among consumers. This growing trend is likely to see English gin capturing volume share from regular vodka and whisky, aided by the ease of preparing the ever-popular gin and tonic at home.
Retail e-commerce sales are expected to continue rising, becoming strong competition to both modern retail channels and specialist spirits retailers over the forecast period. While online sales penetration remains relatively low in Argentina, the impact of the COVID-19 pandemic significantly accelerated growth, as lockdowns led more consumers to shop from home.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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