Volume sales of spirits in Bulgaria are expected to register positive growth over the forecast period, even as younger consumers increasingly reduce their alcohol intake for health reasons. Trends like “Sober October” and “Dry January” are becoming more widely adopted and are beginning to extend beyond just one-month challenges.
Consumers of spirits in Bulgaria are expected to drink less frequently due to the growing preference for lower-alcohol or even non-alcoholic drinks, especially among younger generations. However, according to industry observations, younger consumers will be more willing to pay a premium for distinctive selections or more intriguing categories, even if they consume less overall.
Most product innovation in the coming years will be within non-alcoholic spirits, driven by the growing trend towards moderation in alcohol consumption and producers’ ambitions to closely replicate the taste and experience of traditional spirits. Among these, non-alcoholic gin is anticipated to lead the way, thanks to its strong flavour profile and versatility as a base for a wide range of drinks.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Spirits industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!