Over the forecast period, spirits in Egypt are expected to record steady growth, albeit at a slower pace than other alcoholic drinks categories such as beer, wine and RTDs. While demand is projected to rise, particularly among younger adult consumers, the category’s overall momentum will remain modest due to pricing pressures and strong competition from more affordable alternatives.
As cocktail-making becomes more mainstream among Egypt’s urban youth, spirits are expected to enjoy growing cultural relevance. Social media exposure, entertainment events and greater access to spirits through both physical and digital retail channels are reinforcing this trend.
Innovation within spirits is expected to focus primarily on packaging formats and flavoured infusions. Smaller, single-serve bottles and bundled packaging are likely to grow in visibility, providing convenience and affordability.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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