Spirits volume sales in Bolivia are expected to continue growing in the coming years, primarily driven by categories with strong local traditions such as rum and bitters, most of which are imported. This growth will be supported by sustained investments from the leading players, including the introduction of value-oriented formats such as savings bundles and ready-to-mix options - formats that should appeal to budget-conscious consumers.
Ongoing challenges posed by contraband are expected to continue impacting sales of premium spirits - especially whisky - in Bolivia over the forecast period. Weak border controls with Peru, the main source of smuggled premium products, will likely allow the persistent entry of illegal imports.
Innovation is poised to be a key driver of growth in Bolivia’s spirits market as the industry adapts to the challenging economic environment. With continued increases in the cost of imported products and ongoing uncertainty around exchange rate stability, innovation is expected to centre increasingly on local production.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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