Overall, volume sales of spirits in Ireland are expected to decline over the forecast period. This outlook reflects the continuation of existing trends, particularly the growing number of consumers reducing their alcohol intake for health-related reasons.
The expansion of private label spirits in Ireland is set to remain limited, primarily due to the constraints imposed by minimum unit pricing (MUP) legislation. In contrast to trends observed in soft drinks, where private label offerings have gained traction owing to their lower price points, Ireland presents a unique regulatory environment.
Irish whiskey is expected to remain popular, and the dominant category within whiskies, continuing to serve as a key focus for innovation and marketing efforts. However, there is potential for increased interest in whiskies from alternative origins, as consumers show a growing appetite for new flavour profiles and compelling brand narratives.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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