Volume sales of spirits in Guatemala are expected to continue rising steadily over the forecast period. English gin is projected to be the most dynamic category, driven by growing consumer interest in premium, international spirits.
Industrias Licoreras de Guatemala SA is likely to retain its dominant position in the spirits market, as it leads in both aguardiente and white rum - Guatemala’s most significant and high-volume categories. This stronghold places the company in a highly competitive and unmatched position within the local industry.
The growing consumer focus on health and wellness is expected to have an impact on the spirits market, with an increasing number of Guatemalans - particularly younger adults - seeking lighter, lower-alcohol options. This shift is evident in the rising popularity of products like Venado Light, a lower-alcohol white rum that has gained traction in recent years.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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