Australians are expected to maintain strong demand for bottled water over the forecast period, with on-the-go consumption remaining a key driver for the category. As daily mobility returns to pre-pandemic levels, consumers will increasingly seek convenient hydration solutions, reinforcing the dominance of portable bottled water formats.
The growing consumer demand for environmentally-friendly options is set to further propel sustainability initiatives across soft drinks, with bottled water seeing the most significant impact. Australians' strong preference for bottled water, especially for on-the-go consumption, has put the category in the spotlight as the industry transitions towards greener practices.
The rapid growth of e-commerce has significantly accelerated its penetration of bottled water in Australia, offering consumers greater flexibility and convenience, especially for bulk purchases. The ability to order larger pack sizes online aligns with the growing preference for cost-effective options while also reducing the frequency of purchases.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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