Although still bottled water is a mature category, sales are still expected to rise over the forecast period. Volume growth should be driven by the growing preference for bottled water over tap water and population growth in the country.
The bottled water competitive landscape is expected to remain fragmented with a high number of small local competitors. Multinationals are expected to face challenges from domestic firms and private labels due to their low-price advantage and the established position of local companies.
Discounters are predicted to represent a larger share of bottled water sales due to the wide and increasing presence of these stores and the growing share of private label. E-commerce saw its retail value share grow at the end of the review period and is anticipated to make further strides in the years ahead.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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