Several unexpected factors significantly impacted the development of the bottled water landscape in Sweden during the review period. Notably, the COVID-19 pandemic disrupted the balance between off-trade and on-trade sales, as lockdowns and restrictions shifted consumer purchasing patterns.
The distribution of bottled water in Sweden remains largely controlled by major grocery chains, a trend expected to persist in the forecast period. Almost all off-trade bottled water sales are anticipated to occur through grocery retailers—primarily the larger, chained players—or through the e-commerce platforms of these same retailers.
In the later part of the review period, still bottled water accounted for roughly 10% of all bottled water volume sales in Sweden. While tap water in Sweden is of excellent quality and perfectly drinkable, bottled water remains a niche product, typically purchased for health or hygiene reasons—except in rare cases when water distribution issues arise.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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