The trend of price increases is expected to continue over the early forecast period, largely driven by rising production costs that companies are unable to fully absorb. As a result, this cost will be passed on to consumers, leading to higher prices.
Across the forecast period, more consumers will be looking for healthier and natural soft drinks. The consumption of carbonated water will grow, positioned as a healthier alternative to other soft drinks, such as carbonates.
Across the forecast period, brands will increasingly focus on communicating the benefits of their waters to gain ground. Although consumers are increasingly aware of the characteristics and benefits of water, there is still room for improvement in this area.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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