Economic diversification is also playing a crucial role by fostering the development of resorts, entertainment complexes, and cultural sites, while the Kingdom's rich cultural heritage and historical landmarks are gaining recognition. Furthermore, The Pilgrim Experience Program’s (PEP) target of hosting 15 million international Umrah pilgrims annually by 2025 and 30 million Umrah pilgrims by 2030 whereas the country has set a target of 150 million tourists by 2030 as per vision 2030.
As part of Vision 2030, the Saudi government is working to reduce the country’s dependence on oil revenues and shift towards a more diverse economy. This strategy is encouraging businesses across various sectors to expand and innovate.
The implementation of a 50% sugar tax on sugary soft drinks earlier in the review period has significantly raised health awareness among consumers, with bottled water emerging as a key beneficiary of this trend. As the focus on healthier and more active lifestyles continues to grow, it is expected that consumers will increasingly opt for healthier beverages, with bottled water standing out as a natural, healthy, and cost-effective alternative to sugary soft drinks.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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