There will continue to be healthy volume growth for functional bottled water, though players will also need to educate consumers about the added benefits. For example, functional water with added magnesium will gain traction.
Tourism will continue to boost volume sales of bottled water during the summer months and brands should be prepared to capitalise on this. For example, the Croatian Tourist Board’s initiative to distribute branded bottled water to tourists at major entry points like ferry ports and toll booths exemplifies how tourism boosts bottled water consumption.
There is also an opportunity to promote bottled water for more than just hydration. For instance, Jamnica has been promoting its sparkling bottled water as an ingredient for cooking.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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