As Taiwanese consumers increasingly prioritise health and wellness, functional ingredients will differentiate brands while enabling them to stand out in the highly competitive landscape. To cater to this rising health trend, bottled water and sparkling water will offer different functional ingredients, providing consumers with more nutritious options.
Driven by rising temperatures and growing health consciousness, the overall bottled water landscape will record positive growth over the forecast period. Functional bottled water is projected to see the most significant expansion, followed by carbonated and sparkling waters, and finally, still bottled water.
Taiwan's sparkling water landscape will continue to rise over the forecast period, with original lemon and lime flavours being popular. Lemon, known for its refreshing characteristics, has become a consumer favourite.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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