Malaysia is often faced with water supply disruptions for reasons like water pollution (odour, oil spills, contamination), technical problems (repair works and valve replacements) and climatic hazards (landslides and dry spells). The frequency and unpredictability of water supply interruptions in Malaysia lead consumers to stock up on bottled water in anticipation of emergencies.
Amid an aging population trend, Malaysia’s average household size is decreasing gradually. Besides, Malaysia’s urbanisation rate is rapid.
Bottled water in Malaysia is expected to see much faster volume growth in the on-trade rather than the off-trade channel in the forecast period. This is partly because consumers are predicted to be more willing and financially able to justify visits to and the consumption of bottled water in foodservice establishments.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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