While bottled water production incurs fewer input costs than other soft drinks due to minimal processing requirements, it has still faced notable cost increases in energy, labour, and imported raw plastic. These costs have fuelled unit price growth in the category, which has been somewhat tempered by a consumer preference for larger pack sizes, such as multi-packs.
Environmental concerns surrounding bottled water production and plastic waste continue to shape consumer preferences, with many choosing brands that prioritise sustainability. While these concerns have taken a back seat amid economic constraints in 2024, they are expected to regain prominence as the economy improves, prompting consumers to seek products with recyclable or biodegradable packaging.
As demand for sugar-free options within soft drinks grows, bottled water brands that offer flavoured, carbonated options are finding favour with consumers who seek low-calorie alternatives to sugary drinks. This trend has fuelled the success of carbonated water brands that market their products in single-serve cans, making them convenient and appealing for on-the-go consumption.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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