The increasing need for hydration not only occurs when consumers are on the go. Rising temperatures in Chile during the summer encourage consumers to ensure they have adequate access to water at home.
In 2022, flavoured bottled water witnessed a notable innovation as established concentrate brands Vivo and Zuko entered the space with individual 190-200ml Tetra Pak formats, strategically targeting children and their parents. This trend continued in 2023 when juice brand Guallarauco introduced a 1-litre format marketed as "fruit water" expanding on the previous year's developments to reach a broader audience.
In the context of healthy living trends, water purifiers and filters have become increasingly popular options for Chilean consumers seeking purified, softer water that is free from microorganisms. This trend aligns with the growing focus on sustainability and the circular economy, as these devices help reduce plastic waste associated with bottled water consumption.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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