The flavoured bottled water will face stagnation over the forecast period, primarily due to two factors. First, many consumers are shifting towards the rapidly growing functional bottled water segment, which offers both flavour and added health benefits, diverting attention from traditional flavoured waters.
Health and wellness trends will increasingly influence purchasing decisions over the forecast period. As the economic situation improves, more Czech consumers will focus on product quality and the added benefits they provide for their wellbeing.
E-commerce will be the fastest-growing channel during the forecast period, driven by the increasing share of Generation Z and millennials who are more accustomed to shopping online. As more customers explore this distribution option, two traditional brick-and-mortar retailers, Bila and Albert, have entered the e-commerce space and will gain further share over the forecast period.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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