Sales of cat food are expected to increase in value over the forecast period. This category is expected to showcase a positive growth trend, driven by ongoing premiumisation, product innovation, and an increasing number of consumers opting for prepared food diets for their cats, particularly as more cats are kept indoors.
Over the forecast period, retail e-commerce sales of cat food are expected to achieve mid- to low single-digit growth rates. This growth will be supported by the expansion of online portfolios offered by both leading store-based retailers and online-only players.
In Austria, levels of innovation in cat food are already high, with cat food available in various formats and flavours, and products available with a wide array of special features and benefits. Anticipated new product launches will primarily focus on premium offerings that provide added value by promoting the health and wellbeing of cats.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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