The cat food category is set for continued growth in both volume and current value terms over the forecast period, primarily driven by a steadily increasing cat population. This growth will be further driven by the rising trend of keeping cats indoors, due to pet owners' concerns about their pets' health and safety.
Despite the convenience of purchasing cat food online or in supermarkets during regular shopping trips, pet shops and superstores will remain a key distribution channel for Austrian cat owners over the forecast period. Consumers value the expertise, wide product selection and additional services offered by prominent retailers such as Fressnapf.
While consumers in Austria are expected to remain relatively loyal to brands and products they perceive as beneficial for their cats—a trend that continues to favour both Mars Austria OG and Nestlé Österreich GmbH—there is a growing shift among cat owners seeking alternatives to mainstream brands. Private label lines that emulate well-known brands, including premium varieties, are gaining popularity.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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