Cat food in Singapore is expected to see a solid retail volume CAGR and slightly higher value CAGR at constant 2025 prices in the forecast period, with increases anticipated across all categories. Part of this growth is expected to be driven by the continued rise in the cat population.
While pet shops and superstores is expected to remain the leading distribution channel for value sales of cat food in the forecast period, retail e-commerce is expected to grow in prominence. Players have the opportunity to build brand loyalty through membership programmes and subscription services, encouraging pet owners to purchase exclusively from their brand throughout the entire life cycle of their pet.
The cats adopted during the pandemic are already into their fifth year, and devoted owners are expected to pay a greater amount of attention to the health of their gradually ageing cats. As a result, specialised premium cat food that caters to specific life stages, breeds, or health concerns is expected to become increasingly important.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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