Cat food will maintain positive growth over the forecast period, in both volume and value terms, thanks to baseline demand coming from the strong levels of cat ownership in the country. Cats are considered easier to keep than dogs, especially in light of consumers returning to their out-of-home lifestyles following the periods of seclusion during the pandemic lockdowns, which strongly stimulated pet ownership at the time.
Dry cat food will remain popular over the forecast period, thanks to offering a preferable volume-to-price ratio compared to wet food, with the latter also generally being more expensive overall. There are many brands available in dry cat food, which is led by the ubiquitous Bolt, with Royal Canin in second brand place.
In a cross-category trend, we expect an ongoing supply of cheap products from China. We note this is already higher in cat food than seen in dog food, and cheap Chinese products are appearing in dog food as well.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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