Over the forecast period value sales of cat food in Indonesia are projected to rise robustly, while volume sales will recover gradually and remain modestly positive. This performance will be supported by a slow rebound in purchasing power and a notable rise in cat adoptions among Gen-Z consumers.
Retail e-commerce is forecast to capture a growing share of cat food value sales, driven by its extensive product assortments and generally lower prices. Consumers will increasingly turn to online channels for cat treats as well as economy and mid-price food options, particularly imports from China.
Price remains a primary purchase driver among pet owners in Indonesia, particularly among lower-middle-income consumers who adopted cats during the pandemic and early-career Gen-Z professionals with limited disposable incomes. There is thus growing demand for core nutrition over premium supplements.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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