Cat food will maintain positive sales over the forecast period, supported by baseline demand, with cats remaining popular pets. Trends currently influencing sales are also expected to continue.
In a cross-category trend, retail e-commerce is set to continue growing in terms of value sales and distribution share over the forecast period, thanks to consumers’ ongoing acceptance of online channels and the convenience it offers. Indeed, online retailers will continue to enhance their offers, with faster shipping times and free or low shipping fees, subscription and repeat order services, customer services, and a wider range of payment method options.
Similar to dog food, cat food is already rather mature in Switzerland, with there being a large selection of products, brands, and private label lines across all price bands, which cater to various different preferences and needs, from simple options to those which are more sophisticated. For example, options which are age specific, breed specific, and targeted for specific health concerns, such as dental care, those for a healthy digestive and/or urinary tract, skin/fur, and allergies, alongside natural and free-from formulations.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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