Even though inflation has put a strain on family budgets in Colombia, cat owners still find it challenging to switch to cheaper options as many cats have fickle eating habits. Cat food is expected to see continued volume growth in the forecast period driven by higher purchasing power and the pet humanisation trend, which will trigger higher spending on cat food.
The growth of discounters is predicted to continue throughout the forecast period, driven by the many consumers looking for affordable and quality cat food products. For instance, D1 sells a low-priced creamy snack under its pet brand Magic Friends, which is encouraging consumers to trade down from more expensive brands.
As pets become more humanised, owners are increasingly willing to invest in a variety of cat food options, including products tailored to specific age groups, breeds, or therapeutic needs. They are also seeking more advanced solutions to enhance their pets' health and well-being, favouring formulations enriched with vitamins, protein, and supplements.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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