Sales of cat food are forecast to continue rising, supported by increasing consumer attention to pet health and well-being. Functional cat foods addressing issues such as digestive health, joint support and weight management are gaining traction, particularly among younger, health-conscious pet owners.
Despite the global acceleration of e-commerce in pet food, New Zealand’s cat food market will continue to be dominated by supermarkets over the forecast period. Convenience, competitive pricing, and ingrained shopping habits mean that retailers such as Woolworths, New World and Pak’nSave will retain their strong market positions.
Innovation in the New Zealand cat food market is expected to remain centred on premiumisation, natural ingredients and functional health solutions. Brands are increasingly focusing on offering grain-free, high-protein diets using free-range meats and sustainably sourced fish, aligning with consumer demand for natural, ethically produced products.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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