Cat food volume and current value sales are projected to rise at impressive rates throughout the forecast period. All categories are anticipated to expand consistently in both respects thanks to steady growth in Israel’s pet cat population and the further evolution of the pet humanisation trend.
E-commerce looks set to gain further ground when it comes to cat food distribution over the forecast period. The trend towards busier lifestyles will strengthen the convenience appeal of the channel, while the potential for cost savings it offers will also help to draw in increasing numbers of consumers, especially for as long as elevated inflationary pressures continue to stretch household budgets.
Pet humanisation will remain the most impactful factor shaping innovation in cat food over the forecast period. The growing tendency of owners to see cats as family members will continue to encourage the launch of specialised ranges that have advanced nutritional benefits for different breeds or life stages and can reduce the risk or alleviate the symptoms of common feline diseases.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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