Cat food will maintain positive sales over the forecast period, with volume growth remaining relatively stable and value seeing increases in growth. This will be supported by strong baseline demand in relation to the size of the cat population, which is expected to grow further over the coming years due to the popularity of cats as pets in the country.
In a cross-category trend, retail e-commerce may struggle to create stronger cat food sales, due to consumers’ overall price-sensitivity — despite people being more inclined to invest in cats than dogs. Online platforms often come with additional costs, such as shipping fees, making them less attractive compared to more affordable in-store options.
Cat treats and mixers is a small and somewhat underdeveloped category in cat food, which has further scope for growth. Volume looks set to remain within small positive growth figures over the forecast period, with value growth anticipated to be slightly higher.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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