Cat food is set to maintain growth in both retail volume and current value terms in the US in the forecast period. As growth in pet care continues to expand beyond a dog-centric focus, brand marketing will face some challenges in terms of addressing some of the same trends, but in different ways.
Growing consumer demand for high animal protein content will intensify the challenges of achieving sustainability efforts in manufacturing. With meat markets and other adjacent industries struggling with market pressures to keep ingredients costs down, manufacturers will need to improve the way in which sustainability efforts are presented to pet owners.
The forecast period will present growing opportunities for cat treats and mixers, as cat owners willing to spend based on their cat’s demands are met with an increasing variety of products in the market. Beyond leveraging treats and mixers as a reward or tempting treat for a pet on hunger strike, pet owners will be increasingly interested in different products to enable them to introduce new foods.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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