Despite nascent premium trends in cat food, retail volume and value sales growth (at constant 2025 prices) will remain moderate over the forecast period. Future growth potential will mainly be impacted by pessimistic economic outlooks and unpredictable economic policy, resulting in conservative behaviours from cat owners and businesses alike.
With cat food growth and shopping habits increasingly reactive to developments in premium segments, e-commerce will undoubtedly face challenges to growth. However, given how deeply ingrained online shopping is for cat owners, product availability will pose a greater threat than fluctuating demand.
As players continue to ease into the growing cat food space, they will seek to attract consumer loyalty using rewards, format, and claims. Limited/single ingredient products, as well as those with a focus on “prey-based”, grain free, or low-fat options, will become staple product claims as cat owners push brands for revamped formulations across all formats.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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