Cat food is expected to see further strong growth in both value and volume terms in Vietnam over the forecast period. Cats have lived with people in Vietnam for many years and are not just seen as pets, but also as working animals because they help to protect homes and crops from rats and mice.
In a cross-category trend, we expect an ongoing focus on younger generations of pet owners over the forecast period, as this is the consumer segment which is most inclined towards pet humanisation and investing more time and money into the care and wellbeing of their pets. Players will focus their efforts on the appropriate channels to reach this consumer audience, such as promotions through online channels and special offers via e-commerce platforms.
Cat food is expected to see innovation and product development around health and wellness in the forecast period. Attributes such as fresh ingredients, more protein, functional benefits and science-backed claims are expected to become increasingly prominent in the category.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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