Sales of cat food are expected to record moderate growth over the forecast period, with dry food and cat treats and mixers projected to deliver stronger value growth than wet food. Manufacturers are anticipated to continue focusing on premium formulations with added functionality.
Retail e-commerce is expected to continue growing as a distribution channel for cat food; however, as it now accounts for nearly one-third of total purchases, the rate of growth is likely to moderate. However, monthly subscription boxes from online platforms such as Wanimo and Wamiz are proving popular, with these offering pet care products including treats and accessories tailored to the client’s particular pet.
Cat food supplements will receive rising attention across the forecast period as cat owners adopt a more preventative approach to animal health. Reflecting this shift, Nestlé Purina offers its Multivitamin + Supplement powder, designed to be added to cat food.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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