The demand for cat food is expected to be sustained in the coming years due to the stable growth of the cat population in the Philippines, which should drive strong growth both in retail value and volume terms. While cats are becoming more popular as pets, especially among younger urban dwellers and apartment owners, dogs still dominate due to their perceived utility as bantay (guardians) of the home, and their easier integration into traditional family lifestyles.
E-commerce is expected to grow in popularity in cat food in the Philippines over the forecast period. With increasing internet penetration and smartphone usage, more Filipinos are becoming comfortable shopping online, including for cat food.
The pet humanisation trend is expected to persist, fuelling value growth in cat food. While this trend has long been observed with dogs, cats are increasingly becoming part of the family dynamic, especially among urban dwellers.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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