Cat food will see ongoing healthy sales over the forecast period, with strong and stable value and a solid baseline volume performance. This positive outlook will be driven by a number of factors, starting with a growing pet cat population, the improving share of prepared food over table scraps or handmade options, and the ongoing humanisation and premiumisation trends.
In a cross-category trend, retail e-commerce will continue to grow its share over the forecast period. The online channel benefits from consumers’ desire for convenience and to save money, alongside an expanding network of retailers noted to be engaging in e-commerce activities.
Premiumisation and health and wellbeing trends will inspire innovations in cat food over the forecast period, with consumers demanding quality food with functional properties, and premium treats with high meat content. For example, as seen with the Churu Hairball Control paste-format cat treats, or Miamor Cat Snack, which is enriched with vitamins.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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