Steady growth in cat food will be driven by the growing preference for wet and specialised products, which generally costs more than dry food. Wet food is often seen as a healthier or more palatable option for cats, and its popularity is rising among Greek consumers who prioritise their pets' well-being.
Retail e-commerce has evolved rapidly in Greece and is set to become a critical distribution channel for players in the cat food category. The shift to online shopping, accelerated by the COVID-19 pandemic, has provided pet owners with convenient access to a wide range of cat food products.
Innovation in cat food will be primarily driven by the growing trend towards pet humanisation and an increased focus on health and wellness. Brands are developing new products that cater to specific dietary needs, such as grain-free, hypoallergenic, and functional foods that support cats' overall health, including digestive health, urinary tract care, and weight management.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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