Cat food in India is expected to maintain dynamic double-digit retail volume and current value growth rates throughout the forecast period. As cat food is still developing in India, there are likely to be many opportunities for growth.
While the adoption of cats is being seen in urban areas, in particular in metropolitan cities and certain tier-1 cities, these will eventually be saturated with cat ownership. The next round of growth is expected form tier-2 and tier-3 cities, where the adoption of cats is expected to rise.
The adoption of cats as pets is still low in India compared with in other Asia Pacific countries, although it is expected to increase in the forecast period, especially in lower-tier cities. To attract consumers in these tier-2 and tier-3 markets, leading players will have to launch economy cat food options and smaller SKUs to initiate trials and encourage the adoption of prepared cat food.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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