Turkey’s growing population of cat owners, notably among young professionals and families, is set to forge strong growth in cat food sales over the forecast period, outpacing the dog food category. This trend reflects the rising health awareness among pet owners and their growing emphasis on pet well-being.
Retail e-commerce has made impressive advances in the distribution of cat food over recent years, and the channel is expected to continue this strong growth trajectory. Online sales of cat food, particularly premium and fresh cat food, will see double-digit annual growth rates over the next five years, driven by shifting consumer preferences, technological advancements, and an increasing willingness to invest in high-quality pet nutrition.
In 2025, Nestlé Purina PetCare Türkiye is establishing a new factory in Turkey aiming to strengthen its regional presence, boost local production, reduce import dependency, and meet growing consumer demand. The company’s focus on innovation is expected to peak in 2026, while 2025 will be a busy year for restructuring and factory investments.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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