Having slowed in 2025, retail constant value sales of cat food will accelerate in 2026, with the pet humanisation trend remaining the main driver of this. Growth in retail constant value sales will be moderate across the forecast period as a whole but higher than in the review period.
With some Irish consumers opting to spend less on cat food, e-commerce is likely to continue to grow in popularity and gain retail value share in cat food at the expense of bricks-and-mortar outlets, as it offers the most convenient way to compare pricing, as well as offering a range of products that is unmatched by other channels. More generally, a strong convenience trend has seen consumers turn increasingly to e-commerce in search of efficient and time-saving shopping experiences, supported by wide assortments, strong logistics and competitive prices.
Brands will continue to innovate to provide health-focused formulations in cat food. Introducing products enhanced with probiotics, omega-3 and superfoods (like blueberries) to support digestive health, immunity and overall wellness.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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