The franchise model is widely used by childrenswear brands in Argentina, where it has enabled key brands to achieve scale by reaching cities throughout the country but with less financial risk. This model has proved successful for these brands to penetrate Argentina as well as neighbouring countries, including Chile, Peru, United States and Spain.
More and more children are choosing clothes they want to wear and opt for clothes that are increasingly like those of adults, but in smaller sizes. Most children's brands have been modifying their designs to meet the changing needs of children who are playing a much bigger role in the purchasing decision.
Promotions and discounts will be vital to meet the needs of price sensitive consumers in the years ahead and avoid any decline in sales. Payment terms that offer shoppers the chance to make interest-free instalments and allow consumers to spread out their expenses will help to simulate sales.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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