Childrenswear is forecast to grow slowly in value with marginal volume increases over the next few years. Growth prospects face challenges from Canada’s low birth rate, which limits the potential customer base, alongside increased adoption of second-hand clothing as parents look to economise.
E-commerce is projected to remain a driving force in the childrenswear market, intensifying price competition and expanding the range of choices available to consumers. Alongside Canadian retailers such as Mark’s and Hudson’s Bay, global e-tailers like SHEIN are increasing their presence with competitive pricing strategies.
The forecast period is set to witness further developments in sustainable and gender-neutral childrenswear. Parents are increasingly opting for eco-conscious clothing options as sustainability becomes a priority, particularly given the high turnover of children’s wardrobes.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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