While childrenswear in Australia is expected to record flat value growth (at constant 2024 prices) over the forecast period, retail volume sales are anticipated to further rise, which suggests that a shift towards the mass value segment will continue to characterise the category. However, by understanding evolving consumer preferences, and focusing on sustainability, durability and uniqueness, childrenswear brands can survive and even thrive in a shifting market, and redefine their strategies to cater for a new generation of parents and children.
Parents and caregivers are likely to continue to place significant emphasis on assessing the value of their purchases within childrenswear, considering the “cost per wear” balance between price and durability. This is particularly pertinent within childrenswear, given the physical nature of active children and intensity of family-sized wash cycles, and – on a financial front – sustained future economic challenges to household budgets.
The distribution of childrenswear sits within that of overall apparel, where e-commerce’s share in Australia has risen to 43% in 2024. The remaining offline share for apparel sales in Australia is driven by apparel and footwear specialists (34%), hypermarkets (15%), sports goods stores (4%) and department stores (3%).
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!