Economic recovery and a more stable exchange rate is expected to raise consumer purchasing power and boost demand for childrenswear over the forecast period. With rising disposable incomes, there is expected to be higher spending on new clothes for children which are often used for seasonal occasions and outings.
The rising population of children in Nigeria is expected to boost demand for childrenswear, particularly as urbanisation gathers momentum over the forecast period. The population aged 0-14 years is expected to grow well, whilst the number of urban households is expected to increase.
Baby and toddler wear is expected to record the fastest performance in volume terms within childrenswear over the forecast period, as incomes grow in tandem with a fast growing baby population. Baby and toddler wear is also less prone to second-hand purchases and hand-me-downs than boys’ apparel and girls’ apparel, as parents prefer to purchase new clothing for babies and toddlers if they can afford them.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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