Childrenswear is expected to remain in a structural slump over the forecast period, for a number of reasons. Birthrates are expected to remain sluggish and economic challenges are expected to remain, with budget-conscious consumers continuing to seek second-hand apparel for their children due to being able to access good quality clothing at affordable prices.
After rolling out its AI-powered assistant towards the end of 2023, Zalando is expanding it globally in 2024. This follows the trend of companies incorporating GenAI to make the sales process smoother for consumers and to boost their own sales.
The second-hand trend is set to continue in childrenswear, which will continue to limit sales of new apparel to a certain degree. In order to mitigate this, brands and stores are starting to promote their own second-hand platforms and in-store options, which they manage alongside their new apparel collections.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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