The CO2ZERO Sustainable Fashion Seal (SMS), a voluntary environmental certification awarded annually to companies with strong social and environmental credentials, is becoming a significant feature in childrenswear in Colombia. Grupo Exito’s Arkitect brand is one of the first to earn this certification, and it is expected that other brands will adopt this seal in future collections.
The second-hand market for childrenswear is expanding, propelled by generational shifts, as millennials and Gen Z value sustainability alongside savings. Popular platforms like Go Trendier showcase brands such as Carter’s, Offcorss, H&M, Zara Kids, and EPK, which dominate consumer preferences in the second-hand space.
E-commerce, particularly social commerce, is set to continue its upward trajectory in Colombia. Platforms like Instagram and TikTok are playing a significant role in marketing and driving online sales, with live shopping features becoming increasingly popular.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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