As income levels rise across Indian households, especially amongst urban and upper tier-2 consumers, childrenswear is poised for an increase in spending, with an above-average retail value CAGR anticipated at constant 2024 prices. With the rise of dual-income households, parents will be able to indulge in stylish and high-quality fashion choices for their children.
In the coming years, the online to offline migration of childrenswear brands is expected to accelerate. While discovery remains primarily digital through Instagram and YouTube content, or marketplaces such as FirstCry, conversion is increasingly influenced by in-person trials, especially for younger children.
In the coming years, childrenswear in India will increasingly reflect the preferences of children themselves, rather than just their parents. With the widespread adoption of social platforms, children aged 6 to 12 are becoming more aware of what they wear, influenced by content they consume across platforms such as YouTube Shorts, Instagram Reels, and even mobile games.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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