The growth of childrenswear in Egypt is expected to decelerate in the forecast period due to a declining birth rate, driven by the country’s challenging economic conditions. While the overall population continues to rise, the reduction in birth rates is anticipated to impact demand for children’s apparel.
Egypt’s economic challenges, including high inflation, limited foreign currency availability, and fluctuating USD exchange rates, have significantly affected demand for childrenswear. Delays in customs clearance have created additional hurdles for international brands, prompting some, such as Alshaya Group, to scale back operations and exit the Egyptian market with brands like Mothercare and Debenhams.
Tema Retail EG SAE solidified its leadership in childrenswear in Egypt in 2024 through its LC Waikiki brand, offering high-quality products at competitive prices that appealed to consumers amidst inflationary pressures. Strategic promotional campaigns featuring significant discounts allowed the brand to maintain a strong customer base, while the opening of three new branches expanded its reach.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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