The outlook for childrenswear in Italy is somewhat bleak, especially for baby and toddler wear. Although boy’s apparel and girl’s apparel are expected to fare slightly better both categories are still projected to post a decline in sales in volume and value terms (at constant 2024 prices).
In terms of competitive environment chained outlets are gaining a growing share of the market within childrenswear in Italy with these often being able to offer more competitive prices. Additionally, the entry of low-cost retailers such as Shein has also helped fuel a further shift away from traditional retail models.
Players involved within childrenswear in Italy are expected to increasingly focus on their sustainability credentials as they look to become more aligned with the changing values of Italian consumers. For example, the main global fashion groups are paying increasing attention to environmental, social and governance (ESG) issues and are showing increasing commitment to delivering a more sustainable future and to protecting the environment.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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