There is a growing expectation of demand for apparel from inbound travellers in Japan in the forecast period, particularly in childrenswear. When considering the purchase of children’s clothing in Japan, factors such as high price points, quality, and brand recognition are increasingly significant.
The establishment of online communities is gaining traction amongst retailers. For instance, Hankyu Department Store launched an online community for mothers in September 2023.
The use of AI in retail is beginning to have a significant impact, as exemplified by the children’s clothing e-commerce site Bebe Mall Official Online Store. Bebe operates under the concept of bringing the joy of adult fashion to children’s clothing, offering high-quality and functional apparel in a unique style.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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