Across the forecast period, retail sales are set to rise at a current value CAGR of 3% (2024 constant value CAGR of 1%), while retail volume sales in childrenswear is set to record marginal growth. Retail volume growth will continue to be challenged by declining birth rates and the rising popularity of second-hand clothing.
Across the forecast period, childrenswear will continue to face several challenges. Stagnant birth rates and a declining population of children aged 0-14 will put downward pressure on retail volume growth.
Retail e-commerce and social media are set to remain pivotal in shaping the Swedish childrenswear market over the forecast period. Swedish parents, often managing busy lifestyles, increasingly turn to online shopping as a convenient solution, especially when shopping for younger children, as visiting stores with babies or toddlers can be a stressful experience.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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