A low and gradually slowing birth rate is expected to continue challenging sales of childrenswear in the forecast period. While childrenswear is set to see retail sales grow at a current value CAGR of 3%, retail volume growth will be low level.
Across the forecast period, the demand for sustainably-made clothing in the childrenswear market is expected to grow, particularly as economic pressures begin to ease. Parents are becoming increasingly aware of the environmental impact of their purchasing decisions and are prioritising eco-friendly options.
The integration of technology in childrenswear is set to grow across the next five years, with wearable technology featuring in children's clothes and footwear. Tech-savvy, affluent parents may look to buy garments and accessories that offer functional benefits, such as temperature regulation or motion tracking.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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