Although childrenswear is expected to see growth in both retail volume and current value terms in Mexico in 2024, the persistent decline in the country’s birth rate presents a challenging landscape for apparel and footwear players targeting children, considering that each year there is a smaller target audience than the previous one. The demographic dynamics in the country have changed significantly in recent years.
In 2024, influencer marketing was more essential than ever for brands in childrenswear in Mexico. This evolution is not just a trend, but a revolution in how brands connect with their audience.
After the pandemic, many Mexican educational institutions relaxed their dress codes for children, but most still require uniform. Wearing a school uniform has significant advantages and disadvantages.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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