Demographic factors will continue to be decisive in the performance of childrenswear during the forecast period. Much will depend on the duration of the war in Ukraine and how soon those who have fled the country since the Russian invasion return.
Girls’ apparel is expected to remain the most dynamic subcategory in childrenswear over the forecast period. As Ukraine exhibits a pronounced seasonality, parents consider buying different clothes for summer, winter and in-between seasons, and additionally of a wide range of colours for girls.
In the more distant future, the country is likely to attract more international brands, especially after the war is over. The recent return of Zara and other chains that left at the beginning of the war is likely to provide a boost to the development of childrenswear.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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